Amazon Ads launches two AI tools for creating ads, tracking campaigns in India: All details

Amazon Ads has launched two AI-powered tools in India. The Creative Agent and Ads Agent AI tools have been introduced in the e-commerce giant’s advertising division to help businesses create and manage advertisement campaigns more efficiently. These new AI tools are designed to support advertisers with tasks such as ad creation, campaign planning, and performance tracking using automation and data insights.

Creative Agent, which is available within Creative Studio, allows advertisers to generate ad concepts and formats through a conversational interface, while Ads Agent focuses on campaign execution by automating processes such as audience targeting, budget pacing, and analytics across platforms such as Amazon Marketing Cloud and Campaign Manager. Here are all the details