Adidas, JioHotstar, Pizza Hut and other consumer goods companies cash in on T20 World Cup fever
New Delhi: Sales of India jerseys doubled this T20 World Cup season compared with the previous edition in 2024, while bars and clubs reported a 30% increase in bookings for live screenings on Sunday for the final compared with regular weekends.
Deliveries on quick commerce and food delivery platforms also peaked Sunday, as India took on New Zealand at Ahmedabad’s Narendra Modi stadium.
