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    ITNewspapersThe Economic Times

    Reimagining marketing in the age of AI: Insights from Epsilon’s leaders

    Binu Mathew
    By Binu MathewFebruary 26, 2026

    In a recent Economic Times Podcast conversation moderated by Vasanthi Hariprakash, Myron Sojka, Chief Technology Officer at Epsilon, and Pratik Nath, Managing Director, unpack how AI is changing marketing from broad reach to precise, real-time relevance.

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