Meghbela Broadband ropes in Sahaj Retail to provide digital services via cable operators

Kolkata: Meghbela Broadband signed an agreement with Sahaj Retail to help local cable operators transform into multi-service digital outlets as the traditional cable business faces pressure from growing streaming adoption, an official said on Friday.

The initiative will be rolled out in the first phase across semi-urban and rural areas of West Bengal and Odisha, he said.

“We have tied up with Sahaj Retail to offer a host of Government to Citizen services, banking and other public utility services through our grassroots cable operators. In the first phase, the service will be unveiled in West Bengal and Odisha,” Meghbela Broadband Director Tapabrata Mukherjee told PTI.

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