If you are building in AI this year, this is the room to be in

Every year, the AI ecosystem produces thousands of ideas. Only a fraction of them turn into real products. Even fewer turn into businesses. The difference is rarely talent. It is usually access, context, and the right environment.

That is what makes the ET AI Hackathon feel less like an event and more like an inevitability.

If you are building in AI this year, chances are you will eventually find yourself in rooms where the conversation shifts from possibilities to practicality. Where people stop asking what AI can do, and start debating what should be built, for whom, and at what scale. The ET AI Hackathon is designed to be one such room.