How the AI boom could push up the price of your next PC
Kelt Reeves has sold high-end personal computers for 34 years, catering to gamers and others who are willing to pay $4,000 and more for extreme performance.
His company, Falcon Northwest, builds these systems to order using powerful computer chips, particularly a variety known as random-access memory, or RAM, which hold data temporarily while other chips crunch numbers and display graphics.
