Apple to prioritise premium iPhone launches in 2026 amid memory crunch, Nikkei Asia reports

Apple is prioritizing production and ​shipment of its three highest-end iPhone models for ⁠2026 while delaying the rollout of its standard model due to a marketing strategy shift and supply-chain constraints, Nikkei Asia reported on ‌Friday, citing ‌four people with knowledge of the matter.

Reuters could not immediately verify the report. ‌Apple did not immediately respond to a Reuters’ request for comment outside regular business hours.

The U.S. tech giant will focus on delivering its first-ever foldable iPhone and two non-folding models with upgraded cameras and larger displays for a flagship launch in the second half of 2026, while ‌the ‍standard iPhone 18 is now slated to ‍ship in the first half of 2027, the report ‌said.