Apple’s retail partner iNvent eyes expansion

NEW DELHI: iNvent, an Apple partner, is looking to expand to underserved areas, particularly in smaller cities, as a part of its 2-tier expansion strategy.

“There are two legs to the strategy. One of course, is expansion into cities or towns which are right now still underserved. So it could be tier 2, tier 3, and tier 4 cities. We will continue to expand into those places,” Swarn Bajaj, Founder & Chief Executive, iNvent, told ETTelecom.

Currently, the US-based Apple’s premium reseller maintains a network of 25 outlets across the country.