Tata Play takes a shot at what’s short and sweet as India’s DTH model hunts for growth

Tata Play Binge has added a new content category, Shots, as it looks to tap emerging mobile viewing habits and create fresh engagement avenues at a time when the direct-to-home television business continues to lose subscribers. The move reflects a broader attempt by DTH-linked platforms to find business potential beyond traditional television viewing by leaning into short-form, mobile-first formats that are drawing increasing attention from users and investors.