Vietnam to force YouTube and other platforms to allow skipping ads after 5 seconds starting February 15

The government of Vietnam has recently rolled out a new law known as Decree 342/2025 that forces YouTube and other digital platforms to enable users to skip video advertisements after a maximum of five seconds. According to the regulation, the law is expected to come into effect on the 15th of February 2026. The reason behind introducing this law is to protect the rights of users who find advertisements on digital platforms very frustrating due to their length.

The new rule will hit video adverts that previously made viewers sit through 15 to 30 seconds without offering a skip option.