FDI in India’s I&B sector jumps to ₹5,586 crore in Q2 FY26, led by films and advertising

Mumbai: India’s information and broadcasting sector attracted foreign direct investment (FDI) worth ₹5,586 crore in the September quarter of FY26, compared with ₹147 crore in Q2 FY25, driven overwhelmingly by films and advertising as overseas investors doubled down on content, production and post-production assets.

FDI inflows into the information and broadcasting sector had fallen sharply to ₹552.45 crore in the April-June 2025 quarter, compared with ₹3,374.73 crore in the same period last year, data published by the Department for Promotion of Industry and Internal Trade (DPIIT) showed.

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