Amazon founder Jeff Bezos: The No. 1 thing that has made us successful by far is …

Amazon founder Jeff Bezos has revealed the single and most important factor behind the company’s trillion-dollar success: “obsessive, compulsive focus on the customer” rather than on competitors. Speaking at the Economic Club of Washington, Bezos stressed on the fact that many of the CEOs and founders claim that they prioritise customers but in reality they spend most of their time in keeping a close watch on their rivals. “It is a huge advantage to any company if you can stay focused on your customer instead of your competitor,” he said.

Customer obsession comes first at Amazon