HTC bets its open AI strategy to drive smartglasses sales

Taiwan’s HTC is betting its open ⁠platform strategy will allow it to build market share in the fast-growing smartglasses industry, as its newly launched AI-powered eyewear lets wearers choose which AI model they want to use, its executive said.

“AI is advancing very fast, and large language ‌model developers are engaged ‌in an arms race that requires massive resources,” Charles Huang, senior vice president of global sales and marketing at HTC, told Reuters in ‌an interview.