These travel influencers don’t want freebies. They’re AI.

Radhika’s thick black hair falls in artfully imperfect waves below her shoulders, the misty hills of northeastern India providing the backdrop to her series of Instagram posts. The young influencer, whose skin looks impossibly flawless, perches at a wooden table at a cafe showing off her lunch, a bowl of saffron-colored noodles, to her nearly 7,500 followers. She rhapsodizes about the fiery chutneys, spices and bamboo handicrafts of the region.

But Radhika can’t taste those fiery chutneys, smell the spices or buy any souvenirs. And oddly, the person behind her seems to have her head on backward. Radhika is a product of artificial intelligence.