AT&T tops subscriber estimates as bundled plans, iPhone promotions lift sales
AT&T added more wireless subscribers than expected in the third quarter on Wednesday, as bundled plans and heavy promotions around the latest iPhone launch helped it attract more customers in a fiercely competitive market.
Shares of the company were up 4% in premarket trading.
The quarter ended September is a critical period for U.S. wireless carriers, with competition peaking around Apple’s annual iPhone launch.
Like all other carriers, AT&T has also rolled out lucrative promotions for the iPhone 17 series to lock in new subscribers and encourage existing users to upgrade to pricier plans.
