Meta in talks to use Google’s Gemini to improve ad business, the Information reports

Meta staffers have had discussions with Alphabet’s Google Cloud about the possibility of using its Gemini models to improve the Facebook parent’s ad business, the Information reported on Thursday.

The talks are still in relatively early stages and may not result in an agreement, the report said, citing people with knowledge of the conversations.

Alphabet declined to comment, while Meta did not immediately respond to a Reuters request for comment.