Swiggy’s Instamart rejig signals a move to inventory-led model

Food and grocery delivery company Swiggy’s move to restructure the holding of its quick commerce business Instamart could be a step in the direction of transitioning into an inventory-led model, said industry executives and analysts.

The Bengaluru-based company is looking to mirror the move of its rival Eternal-owned Blinkit, which moved to an inventory model earlier this month.