Oyo launches mid-premium hotel chain CheckIn
Oyo parent Prism on Friday announced the launch of CheckIn, a premium value hotel brand collection comprising over 1,300 hotels across India.
The entity will bring together Oyo’s existing brands, including Townhouse Hotels, Clubhouse, Sunday Hotels, Belville, and Palette Hotels, under one umbrella. The brand aims to cater to travellers seeking accommodation above budget options but below luxury hotels, targeting India’s growing middle-class segment.
