Boycott calls, gaming ban dent ad rates by 20% for India-Pakistan Asia Cup clash
The much-anticipated India-Pakistan cricket clash in the Asia Cup 2025 has been overshadowed by boycott calls and political overtones, contributing to a muted commercial response. Traditionally the crown jewel for advertisers, the fixture has this year seen advertising rates fall by 15 to 20 per cent, a rare dip for one of cricket’s most bankable events.
