Xiaomi’s India growth hit by regulations, sales drop, delays

India’s allure as a major growth market appears to have dimmed for Xiaomi’s top decision makers back home in China due to New Delhi’s regulatory scrutiny, the company’s sliding share in local hand-phone sales, and its delays in introducing home appliances sold in other geographies.

The region’s contribution to the group’s revenue has declined from being the second-largest contributor in 2018, contributing 45%, to not even featuring among the top five markets in over 100 countries that the country operates in, with a single-digit contribution so far in 2025, executives familiar with the matter said.