Amazon MX Player partners with Sony Entertainment Television for reality series ‘Rise and Fall’
Amazon MX Player, Amazon’s free video streaming service, has struck an exclusive distribution deal with Sony Entertainment Television (SET) for its reality series Rise and Fall. In a first-of-its-kind collaboration between a major streamer and a broadcast giant, daily episodes will stream free on Amazon MX Player at 12 PM and air on SET at 10:30 PM.
The move blends the scale of India’s largest free streaming platform with the reach of a top-rated broadcast network, aiming to capture audiences across metros, Tier 1, and Tier 2 markets.
