Dish TV begins phasing out set-top box subsidies amid diversification push

Direct-to-Home (DTH) operator Dish TV has begun reducing subsidies on set-top boxes (STBs) to lower capital expenditure and cut losses as it moves toward profitability, while also expanding into over-the-top (OTT), content aggregation, and smart television businesses.

Chief Executive Manoj Dobhal said the move is aimed at conserving resources and ensuring long-term relevance as cord-cutting accelerates. DTH firms have traditionally subsidised STBs by about ₹1,000–1,200 per device to attract customers.