Netflix, Prime Video or JioHotstar? Gen Zs are spilling their streaming secrets
Not all Gen Zs stream alike. The younger cohort is all in on Netflix, seeing it as both a cultural barometer and a lifestyle brand. Older Gen Zs, however, are casting a wider net—balancing Netflix with Prime Video and JioHotstar. Platform preference appears to evolve with age, while some services, like MX Player, are failing to gain serious traction across the board.
The second edition of the ET-Snapchat Gen Z Index, compiled with insights from Kantar, highlights how India’s youngest streamers are shaping the OTT landscape. The findings show that while Netflix continues to be the most recalled and culturally resonant platform, viewing patterns vary within Gen Z.
