Broadcasters not in favour of scrapping cross-holding curbs for rating agencies

Mumbai: Indian broadcasters have opposed the information and broadcasting (I&B) ministry’s proposal to remove crossholding restrictions for television rating agencies, warning that the move would undermine credibility and create conflicts of interest.

Indian Broadcasting and Digital Foundation (IBDF) and News Broadcasters and Digital Association (NBDA), while supporting reforms to strengthen the rating framework, want the ministry to establish clear conflict-of-interest protocols to safeguard objectivity and prevent manipulation, people familiar with the matter told ET.