India needs a ‘Desi Counter Intuitive UPI App’ to truly leverage data: SBI Report
New Delhi [India], August 18 (ANI): India needs a fully homegrown dominant UPI app to truly leverage data rather than remain dependent on foreign-grown payment platforms, according to a report by the State Bank of India (SBI).
The report highlighted that the country’s UPI ecosystem is currently dominated by a handful of third-party app providers (TPAPs), with PhonePe, Google Pay, and Paytm leading both in transaction volume and value.
