How Chinese streaming giants iQiyi and WeTV giving Netflix, Amazon Prime a run for their money

Southeast Asia’s streaming market is turning into a high-stakes battleground, with Chinese platforms like iQiyi and Tencent’s WeTV rapidly challenging American heavyweights Netflix and Amazon Prime Video. To capture audiences, Chinese companies are aggressively investing in original, locally tailored content. With viewers demanding stories that feel closer to home, these platforms are betting big on regional productions to win loyalty.

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