The future of Indian retail is AI and omnichannel: A preview from ET Soonicorns Summit 2025

You’re browsing for a new pair of spectacles. The website instantly filters styles based on your face shape, recent screen time habits, and even suggests blue-light blocking lenses for your late-night scrolling. Before you click ‘add to cart,’ it shows you how each frame would look on your face, using your past selfies and purchase history.

It’s a working day. A nudge on your phone offers a personalised bundle—your favourite brand of sneakers, now paired with curated accessories based on your last purchase. At checkout, there’s no queue. You’re recognised, and your payment goes through seamlessly.

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