JioHotstar taps influencers to turn Wimbledon into a lifestyle experience for India’s young consumers

Influencers play a significant role in the purchase process of consumers in India. According to The Goat Agency’s India Influencer Marketing Report 2025 in partnership with Kantar, 63% of Indian users turn to influencers for product discovery, 69% for information, and 60% for making purchasing decisions. The same report puts the influencer marketing industry in the country at ₹3,600 crore in 2024, with projected growth of 25% in 2025. Nearly all brands surveyed indicated influencer marketing was either a strategic component or a top priority within their marketing plans.