Airtel partners with Perplexity, signals AI bundling shift
Bharti Airtel on Thursday struck a first-of-its-kind partnership with US-based AI-powered search engine Perplexity, offering its 360 million customers a free 12-month subscription to Perplexity Pro, the premium version of the platform. The move positions Airtel as the first telco to bundle a GenAI productivity tool, shifting the focus from entertainment-based bundling to utility-driven offerings.
