Amazon Prime Day boosts sales across categories, but smartphones lag
Ecommerce marketplace Amazon’s Prime Day flagship sale event, through which it offers discounts and promotions for its Prime members, saw three- to fourfold growth in sales for certain brands across electronics, beauty and personal care (BPC), home and decor, and fitness categories compared to last year’s event.
For Amazon, Prime Day serves as an important mid-year sales boost ahead of the three-month-long festive shopping season from September to November. It also acts as a pulse indicator for these sales, helping brands and marketplaces estimate potential sales volumes during the festive season, which accounts for nearly half of the annual gross merchandise value (GMV) for online retailers.
