Blinkit, Instamart gain in quick commerce as Zepto stalls in Q1

Quick commerce platforms Eternal-owned Blinkit and Swiggy’s Instamart are estimated to have gained market share in the April–June quarter, according to brokerages and industry analysts. This comes as Zepto has been witnessing a slowdown in user numbers and growth while working to tighten its cash spending.

In the first quarter of fiscal 2026, Blinkit’s gross order value (GOV) is expected to have grown more than 25% quarter-on-quarter, ICICI Securities said in a report. The brokerage estimates Instamart’s growth to be 22%.