Apple WWDC 2025: A marketer’s guide to post-purchase, on-wrist, and in-car engagement

Apple’s WWDC 2025 keynote wasn’t just about AI upgrades and immersive design—it was about how, when, and where brands can now connect with customers. In a landscape where loyalty is difficult to earn, marketers need to look beyond the first tap. From Apple Wallet to CarPlay, Apple’s latest operating system updates quietly expand post-purchase infrastructure, real-time visibility, and brand utility.