Rapido pushes for a bite of the food delivery market with cheaper model, to trigger fee war with Zomato, Swiggy

Food delivery might finally be getting a shake-up, and perhaps a bit cheaper, too. Ride-hailing app Rapido is making a fresh push into the food delivery space, offering restaurants a dramatically lower-cost alternative to Zomato and Swiggy, according to people familiar with the development.

Though Rapido has quietly been delivering food for some time, its new partnership with the National Restaurant Association of India (NRAI) marks a formal entry into the space with its own ordering platform. Set to go live by late June or early July, the initiative will begin in Bengaluru and expand to other cities in phases.