Pushing value meals and 10-min food delivery to revive growth: Swiggy’s Rohit Kapoor

Amid a slowdown in the food delivery market, aggregators are chasing the next phase of growth with Bengaluru-based Swiggy focusing on three areas to drive demand. These are expanding in delivery-friendly categories, targeting low-frequency users with value options and scaling its 10-minute offering to unlock new use cases, Rohit Kapoor, the company’s food marketplace CEO, told ET in an interaction.