Google I/O 2025: Google announces new ‘AI Ultra’ subscription plan: Price, benefits and all other details

Google, at I/O 2025, announced its premium AI subscription plan, Google AI Ultra, on May 20, 2025, for $249.99 (around Rs 21,380) per month, positioning it as a ‘VIP pass’ to the company’s most powerful AI capabilities. First-time subscribers can receive 50% off for the first three months.

The plan targets filmmakers, developers, and creative professionals demanding the highest level of access to Google’s AI ecosystem, according to Shimrit Ben-Yair, Vice President of Google Photos and Google One.