Magicpin expands quick commerce arm, MagicNow to drive 20% of food delivery

Hyperlocal retail platform Magicpin expects its rapid delivery vertical, MagicNow, to account for 20 per cent of its total food delivery business by the end of the current financial year, according to co-founder and CEO Anshoo Sharma.

Speaking to news agency PTI on Monday, Sharma noted that MagicNow, launched in September 2024, currently contributes 13 per cent of food delivery volumes and is showing robust growth.