YouTube to Netflix, streaming giants are turning to AI for smarter adverts

Netflix is set to roll out a new artificial intelligence-powered advertisement format that will enable seamless product placements within its shows and films. The announcement was made at Netflix’s annual Upfront event held on May 15.

Netflix ads suite

The upcoming AI-driven format will allow brands to integrate their products into Netflix content. According to a blog post from the company, Netflix shared examples where advertising images were superimposed on backdrops inspired by flagship shows like Bridgerton, Stranger Things, and Wednesday.