YouTube tests emotion-based ads: How it may change the viewing experience

YouTube is reportedly preparing to introduce an advertising system called “Peak Points”, which will utilise artificial intelligence (AI) to insert advertisements at contextually relevant moments within videos. According to a report by TechCrunch, the Peak Points system employs Google’s Gemini AI to analyse video content and identify moments where viewer engagement is at its highest. Advertisements will be placed immediately after these peak engagement points to capture attention at its most focused.