MSMEs in small cities see 20% revenue jump post ONDC integration: EasyPay

MSMEs in Tier II and III cities have reported an average 20 per cent growth in their revenues after their integration with the government’s Open Network for Digital Commerce (ONDC), said payments company EasyPay on Monday. The data from EasyPay, which last year joined ONDC as a seller app after offering its retail and financial services solutions on ONDC, showed Rajasthan, Gujarat, and Maharashtra were the top three states with maximum number of MSMEs onboarding onto the ONDC platform.