Quick commerce grabs bigger slice of retail pie

While quick commerce platforms are generating 6-8% purely incremental consumption, the rest of their sales are coming at the expense of modern trade and e-commerce, followed by general trade outlets or kiranas, according to a report by global consulting firm Kearney.

Earlier, only about one-third (33%) of frequent shoppers preferred online platforms for their daily purchases, but this share has surged dramatically to 87%, largely driven by the convenience and instant gratification offered by quick commerce.