Amazon’s Prime Video to introduce limited advertisements from June 17

In a bid to fuel its investment in content, Amazon’s Prime Video will introduce limited advertisements on its subscription video-on-demand (SVOD) streaming platform starting June 17. The move aims to enable the platform to continue investing in compelling content over the long term.

According to an update shared with subscribers in India, Prime Video will include limited ads, with the goal of having meaningfully fewer ads than traditional TV channels and other streaming services.