New rules make it tougher for e-tailers to resort to predatory pricing

The Competition Commission of India (CCI) has come out with “stringent” rules to determine the production costs, helping it tackle unfair pricing and deep discounts, especially in e-commerce and quick commerce markets.

The new rules, which have replaced the Cost Regulations 2009, have been introduced to keep the predatory pricing under check, and to keep the regulations in sync with the way digital markets operate.