Shein, Temu ramp up digital advertising in UK, France as US tariffs hit

Shein and Temu, fast-fashion e-commerce platforms that ship merchandise from China, boosted their spending on digital ads in Europe in April, data from market intelligence firm Sensor Tower showed, a shift away from the US where the companies face crushing tariffs.

Shein and Temu’s ad spending rose the most in France and the UK compared to other European countries. Shein boosted spending 35 per cent in France and the UK, while PDD Group’s Temu increased by 40 per cent and 20 per cent month-over-month, respectively, according to Sensor Tower data provided exclusively to Reuters.