Netflix’s India investment created $2 bn in economic impact from 2021-24
The US-based subscription video on-demand OTT platform Netflix’s investment in India generated $2 billion in local economic impact from 2021-24, with 20,000 cast and crew jobs created from its productions in the country, said Ted Sarandos, co-chief executive officer, Netflix.
At a panel discussion in the World Audio Visual and Entertainment Summit (WAVES), Sarandos said that this is because the company has been committed towards local storytelling.
