From Hindi to Haryanvi, online gaming goes native
When over 70% of online gamers prefer native comfort of their local languages, gaming companies take note, and offer what the customer wants.
“Vernacular offerings don’t just increase accessibility; they deepen emotional engagement, improving both retention and user satisfaction. The industry is waking up to the fact that gaming is no longer niche or urban—it’s a pan-India phenomenon, and language is central to that expansion,” said Roland Landers, spokesperson of the All India Game Developers’ Forum (AIGDF), a not-for-profit collective representing the interests of Indian game developers.
