India key to creator economy, to boost growth with AI tools: YouTube

India remains the home to the content creator economy and YouTube will continue providing tools, including leveraging AI, to improve their capabilities and help generate more revenues, a senior YouTube official said.

Talking to PTI on the sidelines of the first edition of the World Audio Visual and Entertainment Summit, which started here on Thursday, Gautam Anand, Vice President, YouTube Asia Pacific, said the platform is investing in growing commerce and brand deals businesses.