Apple removes “Available Now” for Apple Intelligence from its website

Apple has removed claims that its Apple Intelligence features are “available now” from its website following a recommendation from the National Advertising Division (NAD). The advertising watchdog determined that Apple’s marketing materials inaccurately suggested all AI features were immediately accessible when the iPhone 16 launched last year.

The NAD, part of the nonprofit BBB National Programs, recommended Apple “discontinue or modify” its claims, stating they “reasonably conveyed the message” that features like Priority Notifications, Genmoji, Image Playground, and ChatGPT integration were fully available at launch. According to an archived webpage, Apple removed the claim from its Apple Intelligence page in late March.