$10 billion or more: Amazon and Meta’s loss from China ad business after Trump Tariffs

Amazon and Facebook-parent Meta may face significant losses due to US President Donald Trump’s latest tariffs, a report claims. Citing analysts and advertising industry insiders, Business Insider claims that Chinese advertisers, who account for a major chunk of Amazon and Meta’s ad revenues targeting US consumers, may reduce or halt their ad spending in response to the increased trade barriers. This could result in a notable loss of business for both tech giants.

The report comes after Trump announced tariffs that include a baseline 10% duty on all imports from outside the US, with some countries — notably China — facing a much steeper rate of 54%.