JioHotstar clocks record 1,370 million viewers in IPL opening weekend

JioHotstar, the official streaming platform for the Indian Premier League (IPL), recorded its highest-ever reach with 1,370 million viewers for the opening weekend of the tournament, which started on March 22.

The digital viewership of the first three matches was 40 per cent higher than last season, fuelled by a 54 per cent surge in connected TV (CTV) consumption, JioStar said in its release. The JioStar Network (including JioHotstar and Star Sports Network (TV)) had a cumulative watch time of 49.56 billion minutes for the IPL’s opening weekend.