Indian media, entertainment sector grew 3.3% to Rs 2.5 trn in 2024: Report

India’s media and entertainment industry generated approximately ₹2.5 trillion in revenue in 2024, expanding at a relatively modest 3.3 per cent year-on-year, even as it underwent a “rapid transformation”.

Indians collectively spent 1.1 trillion hours on their smartphones last year, according to a report by FICCI and EY. On average, individuals logged five hours daily on their mobile screens, with nearly 70 per cent of that time dedicated to social media, gaming, and video consumption. This surge propelled digital channels past television as the largest segment of the country’s media and entertainment landscape for the first time since 2019.